Building an AI-native platform for personal transformation
Namakina's founder envisioned an emotionally intelligent AI that guides people through real change. Not a chatbot, but a proactive conversational engine. We built the full product suite: marketing site, AI chat tool, transformation toolkit, purpose finder, and MVP iPhone app.
The Situation
Namakina's founder envisioned an emotionally intelligent AI for personal transformation — not a chatbot, but a proactive conversational engine. We built the full suite: marketing site, AI chat tool, transformation toolkit, and MVP iPhone app.
AI conversational engine
Deep discovery flows with emotionally intelligent pacing, tone shifts, and follow-up questions.
Transformation toolkit
Purpose finder and guided self-reflection tools built into the conversational experience.
MVP iPhone app
The full conversational experience extended to mobile, validating the model beyond the browser.
Impact
3 channels
web, SMS, and mobile from one engine
Conversation-first
UX — not forms or questionnaires
Full suite
marketing site + chat tool + mobile app
“Craig and Six Overground took Namakina from an idea to a full product, complete with a marketing site, AI tools, and iPhone app. He iteratively helped us figure out what to build. He didn't need more detailed specs. He needed a problem.”
Dan Kurani
Founder & CEO, Namakina
Picking up a stalled project and shipping it on deadline
The agency Utility brought us in to rescue GIA's Android app from a stalled development team. We integrated a hardware gemstone scanning device, then continued iterating, adding user accounts, saved reports, and expanded gemstone support.
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